What are your social media strategy goals?
This is probably the most important question you should ask, because each channel offers different results. For example, if you want to increase brand awareness or improve lead generation, Facebook is hard to beat. However, if you want to connect with other professionals and influencers, you may want to consider LinkedIn and Twitter.
What channels are used by your audience?
This question should facilitate your decision. After all, if your target audience is Millennials, it would make sense to focus on channels like Snapchat.
If it is above all a woman, Pinterest would be a safe bet. It would be useless to devote resources to a channel where your audience does not move. A good place to discover these demographic data would be via the Pew Research Center and actually talk to your audience.
What are the criteria used by your competitors?
It’s just as important as knowing where your audience spends its time online. By examining the channels where your competitors are you, can determine which strategies work and what is not. A tool like Buzzsumo and Brandwatch Analytics can provide information about your competitors’ performance on social networks.
What kind of content do you want to create?
If you prefer to write white papers for business purposes, then LinkedIn should be your channel. If you want to create visual content, Instagram, Pinterest and Tumblr deserve your attention. To make this decision easier, you should think about what type of content best resonates your audience, what type of content you like to create and what your strengths are.
Which channels emerge and diminish?
It would not make sense to spend time and money on a chain that is going on. For example, Vine is essentially over, and some speculate that Twitter, Google+ and LinkedIn may also be in trouble.
At the other end of the spectrum, if you kiss a channel upstream before it becomes mainstream, that can gain a competitive edge over your competitors. For example, right now, Snapchat and email applications like Facebook Messenger and Whatsapp are raging. EntrepreNEW Inc is here to help you to choosing the right social media channels for your business. Contact us today and get Professional help.
