The Power of Facebook Messenger Bots
“Bot” is a generalized term used to describe any software that automates a task. Facebook Messenger chat bots, which anyone can now build into Facebook Messenger, automate conversation by sending instant replies to messages. What’s more special about the Messenger bots is that it is built through a special engine called “Wit.ai” created by Facebook. It can turn natural language into structured data in no time! This means that not only can bots parse and understand conversational language, but they can also learn from it. In other words, your bot could get “smarter” with each interaction. Talk about smart!
The chat bots are created by Facebook to make it easier for organizations and businesses to interact with their consumers or clients. The bots automatically provide consumers with immediate responses to basic questions about the business. This will prevent the consumers to becoming indifferent or uninterested from waiting too long for a response from the business.
The Facebook Messenger bots also have a few features that make it powerful for businesses:
- Messenger Links
- If you’ve created a Page for your business on Facebook, Messenger Links will use your Page’s username to create a short link (m.me/username). When someone clicks that link — regardless of where they are — it will open a conversation with your business in Messenger.
- Customer Matching
- If you have phone numbers for customers and pre-existing permission to reach out to them, you can find them on Facebook Messenger via customer matching. Conversations initiated through customer matching will include a final opt-in upon the first Facebook Messenger communication.
- Messenger Codes
- Messenger codes are unique images that serve as a visual thumbprint for your business and bot on Messenger. If you are familiar with Snapchat codes, these visual cues act in the same way, redirecting anyone who scans them using Messenger to the corresponding company page or bot.
- Messenger Buttons
- You can embed these buttons, provided by Facebook, into your website to enable anyone who clicks them to start a Messenger conversation with your company.
Those are pretty good reasons to create a bot for your business! Imagine having a 24/7 concierge service for free! Aside from cutting costs from hiring a 24/7 concierge service, it will also allow you allocate more time to work on other things. The power of the Messenger bots will boost your business’ customer service and will help you gather more positive feedback from the efficiency of the bots.
The messenger bots will also come in handy for any type of businesses to be able to have a stellar customer service and to be able to cater any increase in demand with ease. This will also help you filter the most common questions about your business and it will help you address it more efficiently.