Understanding the Importance of Paid Web Traffic vs Free Organic Web Traffic
According to Maciej Fita, paid traffic is the more longstanding approach to generating website traffic. In this method, companies pay for ad spots on other websites or on television, just as they might pay to purchase space in a print publication.
Basically, paid traffic or media is what pops up at the top part of google after clicking search. If you didn’t notice the small “Ads” logo beside the link, you won’t notice that it’s a paid advertisement. It tricks you into thinking that that website is the most clicked website for the thing that you were searching for. Other examples are web banners displayed on a related website, “pay-per-click” features on other websites, which are strategically placed advertisements that will take consumers directly to another company website, or they can offer to sponsor another business in order to gain increased media attention.
Paid traffic is the fastest way to gain a wide audience and to generate site traffic. It’s highly recommended for new businesses and start-ups that needs more clients or consumers. It’s definitely costly but worth it because paid traffic can help spread your business to different consumers when words begin to spread.
On the other hand, according to Omniconvert, “organic traffic” is used for referring to the visitors that land on your website as a result of unpaid (“organic”) search results. Organic traffic is the opposite of paid traffic, which defines the visits generated by paid ads. Visitors who are considered organic find your website after using a search engine like Google or Bing, so they are not “referred” by any other website.
Organic traffic may also be generated through other social media sites like Twitter, Facebook and Pinterest, and referral traffic from other sites such as visitors arriving at your site after clicking on a link on another website where you didn’t pay for. Direct traffic wherein someone will type your URL into a browser.
Acquiring steady organic traffic is important for a business. It determines how your consumers react to your website after the paid traffic has been exhausted. It will also keep your website from becoming a non-productive one. The key in obtaining steady traffic is having high quality content and it meets the needs of your clients then it will result to regular visitors.
Today, almost everyone have access to internet and almost everyone of them check the products online before deciding to buy it. They are almost always busy with their lives that they will only have time to be exposed to advertisements in social media applications in their phones. This factor drives all of the businesses into investing in online markets. Since, online markets are easy to acquire and will help you boost the number of your audience than marketing your products into an event where only a number of people will attend. Online markets will help you introduce your product into consumers from all over the world.
In conclusion, a balance paid and organic traffic is healthy for a business to keep your business going in online markets and prevents bankruptcy by keeping the revenue of the business steady.